• 47 Broad Avenue Binghamton, NY 13904

  • Phone (607) 771-8888

  • Fax (607) 771-8892

DIFD – Youth Mental Health Initiative


On November 13, 2010, 14-year-old Daron Richardson died by suicide.  From this tragedy came a movement to transform youth mental health.  Spearheaded by Daron’s parents Luke and Stephanie Richardson, who decided to transform their very private pain into a public call-to-action, a decision was made to support young people who suffer in silence from the pain and stigma of mental illness.  Supported by the energy and efforts of dozens of Daron’s close friends and classmates, a grassroots movement was formed with the mission of creating awareness, inspiring conversations, and transforming youth mental health. 


Do It for Daron (DIFD) encourages young people to talk openly about mental illness and to ask for help when needed.  DIFD provides young people, their parents, teachers, coaches and other adult role models with the resources, outlets and, most importantly, courage to overcome the shame and fear of discussing mental illness.  The purple DIFD heart, a creation inspired by Daron’s favorite color, has become the youth-driven symbol of this movement.  It is a visual reminder that only love and awareness, not hiding in the shadows, can combat youth mental illness. 

For the past several years, the Binghamton Devils hockey team has designated a home game in February as a DIFD Power to the Purple game to raise awareness of youth mental health.  The Arena has overflowed with fans dressed in purple showing their support of youth mental health.  Game jerseys have been raffled and auctioned to spread awareness and raise funds. 

All donations raised locally are used by the Mental Health Association of the Southern Tier to promote the work of DIFD in our community. As part of our outreach, we supply care packages to kids experiencing a mental health crisis and offer mini-grants up to $250 to youth who plan and initiate their own event, project or activity to promote mental wellness or suicide awareness and prevention. We welcome ideas from community members to host awareness events or fundraisers!  Click Here to host an event!

Click here to apply for a DIFD Mini-Grant

More information about D.I.F.D. can be found here: www.difd.com

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